Privacy policy

Last updated: October 14, 2025

Springline UK Limited (“Springline”, “we”, “us”, or “our”) operates this store and website, including all related information, content, features, tools, products and services (collectively, the “Services”) to provide you with a curated shopping experience. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described below.

If you have any questions about this Privacy Policy or our privacy practices, you may contact us at info@springline.uk or at 4 Pond Wood Close, Moulton Park Industrial Estate, Northampton, NN3 6RT, UK.


Information About Us

Springline UK Limited is the data controller responsible for your personal information.

Personal Information We Collect or Process

“Personal information” refers to information that identifies or can reasonably be linked to you. It does not include information collected anonymously or de-identified. Depending on how you interact with our Services and where you live, we may collect:

  • Contact details: Name, gender, date of birth, address (billing, delivery, or postal), phone number, email.

  • Financial information: Credit/debit card and financial account details, payment confirmation, transaction information.

  • Account information: Username, password, preferences, settings.

  • Transaction information: Products viewed, added to cart or wishlist, purchased, returned, exchanged, or cancelled, and past transactions.

  • Communications: Customer support inquiries, complaints, or comments.

  • Device information: IP address, browser or network information, unique identifiers.

  • Usage information: Interactions with our website and other Services, including pages visited, advertisements clicked, search terms used.

  • Additional personal details: Profession, demographic data, photos or documents you provide for our services, social media usernames, marketing preferences.


How We Collect Personal Information

We may collect personal information:

  1. Directly from you: When creating an account, making a purchase, communicating with us, or providing personal details.

  2. Automatically: Through cookies, server logs, and other similar technologies.

  3. From service providers: Who process data on our behalf.

  4. From partners or third parties: Including delivery services, credit reference agencies, fraud prevention agencies, and publicly available sources (with consent or as required by law).


How We Use Your Personal Information

We use personal information for the following purposes:

  • Provide, tailor, and improve Services: Process payments, fulfill orders, manage accounts, personalise recommendations, enable posting reviews.

  • Marketing and advertising: Send emails, SMS, or postal marketing communications, and display targeted advertising online.

  • Security and fraud prevention: Protect accounts, detect fraudulent or illegal activity, secure our Services.

  • Communications: Customer support, order updates, and service-related messages.

  • Legal reasons: Comply with law, respond to legal requests, investigate or participate in legal proceedings.

  • Analytics and feedback: Understand site usage, improve services, and send survey requests.

We use legitimate interest, contractual obligations, legal compliance, and consent as legal bases for processing personal information, depending on the purpose.

 

How We Disclose Personal Information

We may share personal information:

  • With service providers: Including IT, payment processing, analytics, customer support, cloud storage, fulfillment, and delivery.

  • With marketing and business partners: For advertising and marketing purposes.

  • With affiliates or within our corporate group.

  • As required by law: Including subpoenas, law enforcement, or to enforce our Terms of Service.

  • In business transactions: Such as mergers, sales, or bankruptcy.

Cookies and Similar Technologies

Our website uses cookies and similar technologies to distinguish you from other users, provide a better experience, and improve our Services. By using our Services, you consent to our use of cookies.

Meta (Facebook) Advertising and Analytics

We use Meta Pixel and related technologies provided by Meta Platforms, Inc. to collect information about your interactions with our website. This allows us to measure advertising effectiveness, improve our marketing, and show you relevant advertisements on Facebook and Instagram.

Information collected may include device data, browsing activity, and purchase events. This data may be shared with Meta and combined with other information you have provided to Meta or that Meta has collected from your use of their services.

For more information, please see Meta’s Data Policy.

 

What Are Cookies?

  • First-party cookies: Set by our website to recognise you and remember preferences.

  • Third-party cookies: Set by external service providers for analytics, advertising, or marketing.

  • Session cookies: Temporary and deleted when your browser closes.

  • Permanent cookies: Stored on your device for longer periods.

 

Types of Cookies

  1. Strictly Necessary Cookies: Required for site operation, e.g., shopping cart or checkout.

  2. Analytical/Performance Cookies: Track site usage to improve functionality, e.g., Google Analytics.

  3. Functionality Cookies: Recognize returning users, personalize content, or retain account information.

  4. Targeting/Advertising Cookies: Make advertising more relevant, including on third-party platforms like Facebook.

 

Managing Cookies

  • You may block or delete cookies via your browser, but some features may not work fully.

  • Third-party cookies may require separate consent; please refer to the third party for information.


Children’s Data

We do not knowingly collect personal information from children under the age of majority in your jurisdiction. Parents or guardians may contact us to request deletion of a child’s data.

Security and Retention

We implement reasonable security measures but cannot guarantee perfect security. Retention depends on legal, contractual, and business needs. Personal data is either deleted or anonymized after retention ends.

Your Rights

Depending on your location, you may have rights including:

  • Access, correction, erasure, and portability of your personal data.

  • Withdraw consent or object to processing.

  • Restrict processing or opt out of automated profiling.

  • Make complaints to the ICO (UK supervisory authority).

We may need to verify your identity before fulfilling requests. Requests should be sent to info@springline.uk.

 

International Transfers

Your personal information may be transferred, stored, and processed outside your country or the EEA. We rely on recognized transfer mechanisms, including standard contractual clauses or Privacy Shield certifications.

Third-Party Websites and Links

Our Services may contain links to third-party websites. We are not responsible for the content or privacy practices of such websites. You should review their privacy policies before use.

Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in practices, law, or business needs. Updates will be posted on this website, and the “Last updated” date will be revised.


Contact

For questions or to exercise your rights, contact us at:

Email: info@springline.uk
Address: 4 Pondwood Close, Moulton Park Industrial Estate, Northampton, NN3 6RT, UK

Springline UK Limited is the data controller of your personal information.